Impact of guest reward programs on the firms' performance

Journal of Quality Assurance in Hospitality and Tourism

Volumn 4, Issue 1-2, 2003, Pages 87-109

  Kim, Woo Gon ^a   Kim, Su Youn ^b   Leong, Jerrold K ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b ACCENTURE   (United States)

Author keywords

Customer loyalty; Firms' performance; Frequent flyer; Reward programs

Indexed keywords

EID: 84990826951     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1300/J162v04n01_05     Document Type: Article

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