A better way to design loyalty programs

Strategy and Leadership

Volumn 36, Issue 4, 2008, Pages 44-47

  Hoffman, Janet L ^a   Lowitt, Eric M ^a  

^a ACCENTURE   (United States)

Author keywords

Customer loyalty; Customer retention; Innovation; Loyalty schemes; Retail service industry; United States of America

Indexed keywords

EID: 47949118220     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570810888777     Document Type: Article

References (6)

1. 2006 Gartner Retail CRM survey.
2. Nordstrom Earnings Conference Call, May 17, 2007.
3. Barnes & Noble Earnings Conference Call, March 22, 2007.
4. Duane Reade Earnings Conference Call, May 24, 2007.
5. Neiman Marcus Earnings Conference Call, December 5, 2007.
6. Nordstrom Earnings Conference Call, May 17, 2007.