Loyalty programs: Airlines outdo hotels

Cornell Hospitality Quarterly

Volumn 50, Issue 3, 2009, Pages 371-382

  DeKay, Frederick ^a   Toh, Rex S ^a   Raven, Peter ^a  

^a SEATTLE UNIVERSITY   (United States)

Author keywords

Frequent flyers; Frequent guests; Hotel marketing; Loyalty programs

Indexed keywords

EID: 70149113324     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965509338780     Document Type: Article

References (16)

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