Loyalty trends for the twenty-first century

Journal of Consumer Marketing

Volumn 22, Issue 2, 2005, Pages 72-80

  Capizzi, Michael T ^a   Ferguson, Rick ^a  

^a Frequency Marketing Inc   (United States)

Author keywords

Coalitions; Customer loyalty; Marketing strategy

Indexed keywords

EID: 18844367701     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510589235     Document Type: Article

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