Developing an effective customer loyalty program

California Management Review

Volumn 49, Issue 1, 2006, Pages 123-148

  Berman, Barry ^a  

^a HOFSTRA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845478160     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.2307/41166374     Document Type: Review

References (69)

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18. Ibid.
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20. Bolton, Kannan, and Bramlett, Journal of the Academy of Marketing Science, op. cit.
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25. Ibid.
26. Sneed, Target Marketing, op. cit.
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31. Fletcher, Sunday Times (London), op. cit.
32. Mesure, The Independent, op. cit.
33. Rohwedder, Wall Street Journal, op. cit.
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42. Nunes and Dréze, Harvard Business Review, op. cit.
43. Rohwedder, Wall Street Journal, op cit.
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45. Ibid.
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47. Sneed, Target Marketing, op. cit.
48. Nunes and Dréze, Harvard Business Review, op. cit.
49. J. Sharkey, "Some Fliers May Soon Find Loyalty Is Less Rewarding," New York Times, September 20, 2005, p. C12.
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51. Clark, Chain Store Age, op. cit.
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59. K. Strauss, "Are Your Satisfied Customers Loyal, Too?" Hotels (November 2004), pp. 14-15.
60. O'Brien and Jones, Harvard Business Review, op cit.
61. Wansink, Journal of Advertising Research, op. cit.
62. Mulhern and Duffy, Journal of Consumer Marketing, op. cit.
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66. B. Simpson, "The Case for Easier Redemptions," Credit Card Management (August 2004), p. 12 ff.
67. J.A. Bellizzi and T. Bristol, "An Assessment of Supermarket Loyalty Cards in One Major U.S. Market," Journal of Consumer Marketing, 21/2 (2004): 144-154.
68. Ibid.
69. J. Neff, "Is Your CBS Loyalty Card a Privacy Threat?" Advertising Age, June 20, 2005, pp. 3, 36.