Customer loyalty programs: Are they fair to consumers?

Journal of Consumer Marketing

Volumn 23, Issue 7, 2006, Pages 458-464

  Lacey, Russell ^a   Sneath, Julie Z ^b  

^a UNIVERSITY OF NEW ORLEANS   (United States)

^b University of South Alabama   (United States)

Author keywords

Customer relations; Equity theory; Exchange; Loyalty schemes

Indexed keywords

EID: 33750970866     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610713000     Document Type: Article

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