On the impact of loyalty cards on store loyalty: Does the customers' satisfaction with the reward scheme matter?

Journal of Retailing and Consumer Services

Volumn 15, Issue 5, 2008, Pages 386-398

  Demoulin, Nathalie T M ^a   Zidda, Pietro ^b  

^a IESEG SCHOOL OF MANAGEMENT   (France)

^b UNIVERSITY OF NAMUR   (Belgium)

Author keywords

Loyalty card; Satisfaction; Store choice; Store loyalty

Indexed keywords

ANALYTICAL FRAMEWORK; CONSUMPTION BEHAVIOR; RETAILING;

EID: 44449130379     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.10.001     Document Type: Article

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