What's not to "like?" can a facebook fan base give a brand the advertising reach it needs?

Journal of Advertising Research

Volumn 52, Issue 2, 2012, Pages 262-269

  Nelson Field, Karen ^a   Riebe, Erica ^a   Sharp, Byron ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

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EID: 84863500458     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-52-2-262-269     Document Type: Article

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