The rock in the pond: How online buzz and offline WOM can make a strong message even more powerful

Journal of Advertising Research

Volumn 51, Issue 3, 2011, Pages 456-457

  Lapointe, Pat ^a  

^a NONE

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EID: 80053008899     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-51-3-456-457     Document Type: Note

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