Facebook versus television: Advertising value perceptions among females

Journal of Research in Interactive Marketing

Volumn 6, Issue 3, 2012, Pages 164-179

  Dix, Steve ^a   Ferguson, Graham ^a   Logan, Kelty ^a   Bright, Laura F ^b   Gangadharbatla, Harsha ^c  

^a UNIVERSITY OF COLORADO   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

^c UNIVERSITY OF OREGON   (United States)

Author keywords

Ad value; Consumer behaviour; Ducoffe's Advertising Value; Entertainment; Informativeness; Irritation; Social media; Social networking sites; Students; Television; United States of America; Women

Indexed keywords

EID: 84866851932     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931211274651     Document Type: Article

References (42)

1. Advertiser Perceptions (2012), Advertiser Intelligence Reports Wave 16: Digital Media Landscape, Advertiser Perceptions, New York, NY, available at: www.emarketer.com/Article.aspx?R=1008926 (accessed 5 June).
2. Barnes, N.G. and Mattson, E. (2009), “Social media in the 2009 Inc. 500: new tools and new trends”, Journal of New Communication Research, Vol. 4 No. 2, pp. 70-9.
3. Bonds-Raacke, J. and Raacke, J. (2010), “MySpace and Facebook: identifying dimensions of uses and gratifications for friend networking sites”, Individual Differences Research, Vol. 8 No. 1, pp. 27-33.
4. Brehm, J.W. (1966), A Theory of Psychological Reactance, Academic Press, New York, NY.
5. Brown, S.P. and Stayman, D.M. (1992), “Antecedents and consequences of attitude toward the ad: a meta-analysis”, Journal of Consumer Research, Vol. 19 No. 1, pp. 34-51.
6. Calder, B.J., Malthouse, E.C. and Schaedel, U. (2009), “An experimental study of the relationship between online engagement and advertising effectiveness”, Journal of Interactive Marketing, Vol. 23 No. 4, pp. 321-31.
7. Chappell, B. (2011), 2011 Social Network Analysis Report, available at: www.ignitesocialmedia.com/social-media-stats/2011-social-network-analysis-report (accessed 7 January 2012).
8. Chatterjee, P. (2011), “Drivers of new product recommending and referral behaviour on social network sites”, International Journal of Advertising, Vol. 30 No. 1, pp. 77-101.
9. Cho, C. (2003), “Factors influencing the clicking of banner ads on the WWW”, CyberPsychology & Behavior, Vol. 6, pp. 201-15.
10. Cho, C.-H. and Cheon, H.J. (2004), “Why do people avoid advertising on the internet?”, Journal of Advertising, Vol. 33, pp. 89-97.
11. Chu, S. and Kim, Y. (2011), “Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites”, International Journal of Advertising, Vol. 30 No. 1, pp. 47-75.
12. Coulter, R.A., Zaltman, G. and Coulter, K.S. (2001), “Interpreting consumer perceptions of advertising: an application of the Zaltman metaphor elicitation technique”, Journal of Advertising, Vol. 30, pp. 1-21.
13. Ducoffe, R.H. (1995), “How consumers assess the value of advertising”, Journal of Current Issues and Research in Advertising, Vol. 17 No. 1, pp. 1-18.
14. Ducoffe, R.H. (1996), “Advertising value and advertising on the web”, Journal of Advertising Research, Vol. 36 No. 5, pp. 21-35.
15. Greyser, S.A. (1973), “Irritation in advertising”, Journal of Advertising Research, Vol. 13 No. 1, pp. 3-10.
16. Ha, L. and James, E.L. (1998), “Interactivity reexamined: a baseline analysis of early business web sites”, Journal of Broadcasting and Electronic Media, Vol. 42 No. 4, p. 456.
17. Hampton, K.N., Sessions-Goulet, L., Rainie, L. and Purcell, K. (2011), “Social networking sites and our lives”, Pew Internet & American Life Project, available at: www.pewinternet.org/∼/media//Files/Reports/2011/PIP%20-%20Social%20networking%20sites%20and%20our%20lives.pdf (accessed 23 June).
18. Hof, R. (2011), “Online ad spend to overtake TV by 2016”, available at: www.forbes.com/sites/roberthof/2011/08/26/online-ad-spend-to-overtake-tv/ (accessed 31 August).
19. Hoffman, D.L. and Novak, T.P. (2012), “Towards a deeper understanding of social media”, Journal of Interactive Marketing, Vol. 26 No. 2012, pp. 69-70.
20. Hovland, C.I. and Weiss, W. (1951-1952), “The influence of source credibility on communication effectiveness”, The Public Opinion Quarterly, Vol. 15 No. 4, pp. 635-50.
21. Johnson, T.J. and Kaye, B.K. (1998), “Cruising is believing? Comparing internet and traditional sources on media credibility measures”, Journalism & Mass Communication Quarterly, Vol. 75 No. 2, pp. 325-40.
22. Kaplan, A.M. and Haenlein, M. (2010), “Users of the world, unite! The challenges and opportunities of social media”, Business Horizons, Vol. 53 No. 1, pp. 59-68.
23. Krugman, H.E. (1965), “The impact of television advertising: learning without involvement”, Public Opinion Quarterly, Vol. 29 No. 3, pp. 349-56.
24. Laczniak, R.N. and Muehling, D.D. (1993), “The relationship between experimental manipulations and tests of theory in an advertising message involvement context”, Journal of Advertising, Vol. 22 No. 3, pp. 59-74.
25. Lee, D., Kim, H.S. and Kim, J.K. (2011), “The impact of online brand community type on consumer's community engagement behaviors: consumer-created vs. marketer-created online brand community in online social-networking web sites”, CyberPsychology, Behavior & Social Networking, Vol. 14 Nos 1/2, pp. 59-63.
26. Lenhart, A., Purcell, K., Smith, A. and Zickuhr, K. (2010), “Social media and young adults”, Pew Internet & American Life Project, available at: www.pewinternet.org/∼/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf (accessed 23 June).
27. Lipsman, A. (2011), “The network effect: Facebook, Linkedin, Twitter & Tumblr reach new heights in May”, available at: http://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.html (accessed 23 June).
28. MacKenzie, S.B. and Lutz, R. (1989), “An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context”, Journal of Marketing, Vol. 53 No. 2, pp. 48-65.
29. Malthouse, E.C., Calder, B.J. and Tamhane, A. (2007), “The effects of media context experience on advertising effectiveness”, Journal of Advertising, Vol. 36 No. 3, pp. 7-18.
30. Muntinga, D.G., Moorman, M. and Smit, E.G. (2011), “Introducing COBRAs”, International Journal of Advertising, Vol. 30 No. 1, pp. 13-46.
31. Pavlou, P.A. and Steward, D.W. (2000), “Measuring the effects and effectiveness of interactive advertising: a research agenda”, Journal of Interactive Advertising, Vol. 1 No. 1.
32. Raacke, J. and Bonds-Raacke, J. (2008), “MySpace and Facebook: applying the uses and gratifications theory to exploring friend-networking sites”, CyberPsychology & Behavior, Vol. 11 No. 2, pp. 169-74.
33. Ross, C., Orr, E.S., Sisic, M., Arseneault, J.M., Simmering, M.G. and Orr, R.R. (2009), “Personality and motivations associated with Facebook use”, Computers in Human Behavior, Vol. 25 No. 2, pp. 578-86.
34. Ruggiero, T.E. (2000), “Uses and gratifications theory in the 21st century”, Mass Communication & Society, Vol. 3 No. 1, pp. 3-37.
35. Schlinger, M.J. (1979), “A profile of responses to commercials”, Journal of Advertising Research, Vol. 19 No. 2, pp. 37-46.
36. Shamdasani, P.H., Stanaland, A.J.S. and Tam, J. (2001), “Location, location, location: insights for advertising placement on the web”, Journal of Advertising Research, July/August, pp. 7-21.
37. Shavitt, S., Lowrey, P. and Haefner, J. (1998), “Public attitudes toward advertising: more favorable than you might think”, Journal of Advertising Research, Vol. 38 No. 4, pp. 7-22.
38. Shimp, T.A. (1981), “Attitude toward the ad as a mediator of consumer brand choice”, Journal of Advertising Research, Vol. 10 No. 2, pp. 9-48.
39. Stewart, D.W. (1999), “Advertising wearout: what and how you measure matters”, Journal of Advertising Research, Vol. 39 No. 5, pp. 39-42.
40. Taylor, D.G., Lewin, J.E. and Strutton, D. (2011), “Friends, fans, and followers: do ads work on social networks”, Journal of Advertising Research, Vol. 51 No. 1, pp. 258-75.
41. Zanot, E.J. (1984), “Public attitudes towards advertising”, International Journal of Advertising, Vol. 3, pp. 3-15.
42. Phillips, D. (2008), “The psychology of social media”, Journal of New Communication Research, Vol. 3 No. 1, pp. 79-85.