Memo to marketers: Quantitative evidence for change - how user-generated content really affects brands

Journal of Advertising Research

Volumn 52, Issue 1, 2012, Pages 53-64

  Christodoulides, George ^a   Jevons, Colin ^b   Bonhomme, Jennifer ^c  

^a UNIVERSITY OF READING   (United Kingdom)

^b MONASH UNIVERSITY   (Australia)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84858802715     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-52-1-053-064     Document Type: Article

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