Building brand value online: Exploring relationships between company and city brands

European Journal of Marketing

Volumn 46, Issue 7, 2012, Pages 1013-1031

  Trueman, Myfanwy ^a   Cornelius, Nelarine ^a   Wallace, James ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Brand management; Cities; Company brand; Company online brand value; Constructed city brand; Corporate branding; Post industrial cities; United Kingdom

Indexed keywords

EID: 84863811410     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211230179     Document Type: Article

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