Which broadcast medium better drives engagement? measuring the powers of radio and television with electromyography and skin-conductance measurements

Journal of Advertising Research

Volumn 51, Issue 4, 2011, Pages 578-585

  Peacock, James ^a   Purvis, Scott ^b   Hazlett, Richard L ^c  

^a Peacock Research Inc   (United States)

^b Gallup and Robinson Inc   (United States)

^c JOHNS HOPKINS UNIVERSITY SCHOOL OF MEDICINE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 83455236147     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-51-4-578-585     Document Type: Article

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