Emotional labour and the pursuit of the personal brand: Public relations practitioners' use of social media

Journal of Media Practice

Volumn 12, Issue 1, 2011, Pages 61-76

  Bridgen, Liz ^a  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Communication; Emotional labour; Employment; Personal brand; Public relations; Social media

Indexed keywords

EID: 85013758182     PISSN: 14682753     EISSN: 20400926     Source Type: Journal    
DOI: 10.1386/jmpr.12.1.61_1     Document Type: Article

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