The effects of visual information in eWOM communication

Journal of Research in Interactive Marketing

Volumn 6, Issue 1, 2012, Pages 7-26

  Lin, Tom M y ^a   lu, Kuan Yi ^a   wu, Jia Jhou ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Consumer behaviour; Credibility; Electronic word of mouth; eWOM; Experience search products; Internet; Marketing strategy; Message quality; Product categories; Utilitarian hedonic products; Visual information communication

Indexed keywords

EID: 84861567979     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931211241341     Document Type: Article

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