The concept of engagement: A systematic analysis of the ongoing marketing debate

International Journal of Market Research

Volumn 52, Issue 6, 2010, Pages 7-

  Gambetti, Rossella C ^a   Graffigna, Guendalina ^a  

^a UNIVERSITÀ CATTOLICA DEL SACRO CUORE   (Italy)

Author keywords

[No Author keywords available]

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EID: 84861388456     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/s147078531020166     Document Type: Article

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