The effect of need for uniqueness on word of mouth

Journal of Marketing Research

Volumn 47, Issue 3, 2010, Pages 553-563

  Cheema, Amar ^a   Kaikati, Andrew M ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Need for uniqueness; New products; Recommendations; Social influence; Word of mouth

Indexed keywords

EID: 77953560025     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.3.553     Document Type: Article

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