Development of B2B marketing theory

Industrial Marketing Management

Volumn 42, Issue 3, 2013, Pages 294-305

  Hadjikhani, Amjad ^a   LaPlaca, Peter ^b  

^a UPPSALA UNIVERSITY   (Sweden)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

B2B marketing; Behavioral theory applications; Exchange and economic theory; Historic development

Indexed keywords

EID: 84877819494     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.03.011     Document Type: Article

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