Placing Wroe Alderson's contributions to buyer behavior in historical perspective

European Business Review

Volumn 19, Issue 6, 2007, Pages 468-494

  Tamilia, Robert D ^a  

^a UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

Consumer behaviour; Marketing; Marketing theory; Microeconomics

Indexed keywords

EID: 34848868785     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340710830118     Document Type: Review

References (76)

1. Alderson, W. (1950), "Survival and adjustment in organized behavior systems", in Cox, R. and Alderson, W. (Eds), Theory in Marketing, Richard D. Irwin, Chicago, IL, pp. 65-87.
2. Alderson, W. (1952), "Psychology for marketing and economics", Journal of Marketing, Vol. 17 No. 2, pp. 119-35.
3. Alderson, W. (1956), "A functionalist approach to consumer motivation", in Cole, R. (Ed.), Consumer Behavior and Motivation, paper presented at Marketing Symposium, University of Illinois Bulletin, Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois, Urbana, IL, Vol. 53 No. 45, pp. 6-24.
4. Alderson, W. (1957a), Marketing Behavior and Executive Action, Richard D. Irwin, Homewood, IL.
5. Alderson, W. (1957b), "Advertisers urged to follow path of rational problem solving rather than of instinctive drives", Advertising Age, Vol. 28 No. 4, pp. 83-4.
6. Alderson, W. (1957c), "Basic research and the future of marketing theory", in Bass, F. (Ed.), The Frontiers of Marketing Thought and Science, American Marketing Association, Chicago, IL, pp. 170-8.
7. Alderson, W. (1964a), "A normative theory of marketing systems", in Cox, R., Alderson, W. and Shapiro, S.J. (Eds), Theory in Marketing, Richard D. Irwin, Homewood, IL, pp. 92-108.
8. Alderson, W. (1964b), "The American economy and Christian ethics", Growth and Profit Planner, Vol. 2 No. 3, pp. 1-4.
9. Alderson, W. (1964c), "Ethics, ideologies and sanctions", p. 74, For the report on the committee on ethical standards and professional practices, American Marketing Association, Chicago, IL. Reprinted in Lavidge, R. and Holloway, R. eds. (1969), Marketing and Society The Challenge, AMA Reprints Series, Richard D. Irwin, Homewood, IL, p. 85.
10. Alderson, W. (1965), Dynamic Marketing Behavior, Richard D. Irwin, Homewood, IL.
11. Alderson and Sessions (1949), "Foundations of marketing science, a proposal for basic research", Cost and Profit Outlook, Vol. 2 No. 7, pp. 1-4.
12. Alderson and Sessions (1953), "Operations research and management problems", Cost and Profit Outlook, Vol. 6 No. 12, pp. 1-4.
13. Alderson and Sessions (1954a), "The motivation of consumer buying", Cost and Profit Outlook, Vol. 7 No. 1, pp. 1-3.
14. Alderson and Sessions (1954b), "Buying motives and consumer shopping", Cost and Profit Outlook, Vol. 7 No. 2, pp. 1-4.
15. Alderson and Sessions (1954c), "Experimental methods in motivation research", Cost and Profit Outlook, Vol. 7 No. 3, pp. 1-4.
16. Alderson and Sessions (1956a), "Experimental research in consumer behavior", Cost and Profit Outlook, Vol. 9 No. 2, pp. 1-4.
17. Alderson and Sessions (1956b), "Advertising strategy and theories of motivation", Cost and Profit Outlook, Vol. 9 No. 12, pp. 1-4.
18. Alspaugh, R.B. (1935), "Present status and future outlook of consumer research in commercial firms", American Marketing Journal, Vol. 2, pp. 80-4.
19. Anderson, W.T. (1992), "Trouble in paradigms: Robobuyer versus The Blob", Marketing & Research Today, Vol. 20, pp. 51-7.
20. Atwater, T. (1979), "'Lost' or neglected components of a general equilibrium theory of marketing", in Ferrell, O.C., Brown, S. and Lamb, C. (Eds), Conceptual and Theoretical Developments in Marketing, American Marketing Association, Chicago, IL, pp. 184-96.
21. Bartels, R. (1988), The History of Marketing Thought, 3rd ed., Publishing Horizons, Columbus, OH.
22. Bowman, M.J. (1951), "The consumer in the history of economic doctrine", American Economic Review, Vol. 41, pp. 1-18.
23. Cassady, R. (1940), "Discussion", Journal of Marketing, Vol. 4 No. 4, pp. 119-23.
24. Clark, F. and Clark, C. (1946), Principles of Marketing, 3rd ed., Macmillan, New York, NY.
25. Clawson, C.J. (1957), "Problem-solving functions in the behavior of households", Cost and Profit Outlook, Vol. 10 No. 9, pp. 1-4.
26. Coutant, F. (1936), "Where are we bound in marketing research?", Journal of Marketing, Vol. 1 No. 1, pp. 28-34.
27. Cox, R., Alderson, W. and Shapiro, S.J. (Eds) (1964), Theory in Marketing, second series, Richard D. Irwin, Homewood, IL.
28. Cyert, M. and Martin, J. (1963), A Behavioral Theory of the Firm, Prentice-Hall, Englewood Cliffs, NJ.
29. Dixon, D. (1984), "Services marketing new paradigms for old", Proceedings of the 13th Conference of the European Marketing Academy, Netherlands School of Business, Breukelen, pp. 357-70.
30. Engel, J., Kollat, D. and Blackwell, R. (1968), Consumer Behavior, Rinehart and Winston, Holt, NY.
31. Etzioni, A. (1958), "Administration and the consumer", Administrative Science Quarterly, Vol. 3 No. 2, pp. 251-64.
32. Fleming, D. (1967), "Attitude: The history of a concept", in Fleming, D. and Bailyn, B. (Eds), Perspectives in American History, Vol. 1, Charles Warren Center for Studies in American History, Harvard University, Cambridge, MA, pp. 287-365.
33. Goodman, C. (1986), "The transformation of the marketing discipline 1946-1986", WP 88-010R, 1986 Alderson Lecture, The Wharton School, University of Pennsylvania, Philadelphia, PA.
34. Grashof, J. and Dixon, D. (1980), "The household: the proper model for research into purchasing and consumption behavior", in Olson, J. (Ed.), Advances in Consumer Research, Vol. 7, Association for Consumer Research, Ann Arbor, MI, pp. 486-91.
35. Green, P. (2007), personal communications, April 7.
36. Higgs, H. (1890), "Frederic Le Play", Quarterly Journal of Economics, Vol. 4 No. 4, pp. 408-33.
37. Hobert, D. (Ed.) (1950), Marketing Research Practice, Ronald Press, New York, NY.
38. Holbrook, M. (2006), "The consumption experience - something new, something old, something borrowed, something sold", Journal of Macromarketing, Vol. 26 No. 2, p. 259.
39. Howard, J. (1957), Marketing Management Analysis and Decision, Richard D. Irwin, Homewood, IL.
40. Howard, J. (1963), Marketing Management Analysis and Decision, Revised ed., Richard D. Irwin, Homewood, IL.
41. Levett, A. (1929), The Consumer in History, Ernest Benn, London.
42. Loch, B. (1955), "The use of engel's laws as a basis for predicting consumer expenditures", Journal of Marketing, Vol. 19, pp. 20-7.
43. Lockley, L. (1950), "Notes on the history of marketing research", Journal of Marketing, Vol. 15, pp. 733-6.
44. Lockley, L. (1974), "History and development of marketing research", in Ferber, R. (Ed.), Handbook of Marketing Research, McGraw-Hill, New York, NY, pp. 1.1-1.15.
45. Lutz, R. and Bettman, J. (1977), "Multiattribute models in marketing: a bicentennial review", in Woodside, A., Sheth, J. and Bennett, P. (Eds), Consumer and Industrial Buying Behavior, North-Holland, New York, NY, pp. 137-49.
46. Marshall, A. (1940), "College course in consumption economics", Journal of Marketing, Vol. 5 No. 1, pp. 26-34.
47. Marshall, A. (1941), "What colleges emphasize consumer problems?", Journal of Higher Education, Vol. 12 No. 6, pp. 311-7.
48. Mason, R. (1998), "Breakfast in detroit: economics, marketing, and consumer theory, 1930 to 1950", Journal of Macromarketing, Vol. 18, pp. 145-53.
49. Matherly, W. (1942), "The development of consumer economics", Southern Economic Journal, Vol. 9, pp. 53-61.
50. Mittelstaedt, R. (1989), "Economics, and of the development of the subdiscipline of consumer behavior in marketing", in Nevett, T., Whitney, K. and Hollander, S. (Eds), Marketing History: The Emerging Discipline, Proceedings of the 4th CHARM Conference, Graduate School of Business, Michigan State University, East Lansing, MI, pp. 3-21.
51. Mittelstaedt, R. (1990), "Economics, psychology, and the literature of the subdiscipline of consumer behavior", Journal of the Academy of Marketing Science, Vol. 18, pp. 303-12.
52. Nixon, K.H. (1936), "Notes on the measurement of consumers' attitudes", Journal of Marketing, Vol. 1 No. 1, pp. 13-19.
53. O'Shaughnessy, J. and 'Shaughnessy, N. (2002), "Marketing, the consumer society and hedonism", European Journal of Marketing, Vol. 36 Nos 5/6, pp. 524-47.
54. Rotfeld, H. (2005), "The cynical use of marketing to the unwitting consumer", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 60-1.
55. Sass, S. (1982), The Pragmatic Imagination A History of the Wharton School 1881-1981, University of Pennsylvania Press, Philadelphia, PA.
56. Shaw, E. and Jones, D.G.B. (2005), "A history of schools of marketing thought", Marketing Theory, Vol. 5 No. 3, pp. 239-81.
57. Shaw, E. and Pirog, S. (1997), "A systems model of household behavior", Journal of Marketing Theory and Practice, Vol. 5, pp. 17-30.
58. Shepard, R. (2006), "Carl Iver Hovland", Biographical Memoirs, Vol. 73, available at: darwin.nap.edu/html/bio73h/hovland.html (accessed October 3).
59. Sheth, J. (1967), "A review of buyer behavior", Management Science, Vol. 13, pp. B718-56.
60. Sheth, J. (1974a), "A theory of family buying decisions", in Sheth, J. (Ed.), Models of Buyer Behavior, Harper & Row, New York, NY, pp. 17-33.
61. Sheth, J. (Ed.) (1974b), Models of Buyer Behavior, Harper & Row, New York, NY.
62. Sheth, J. (1985), "History of consumer behavior: a marketing perspective", in Tan, C.T. and Sheth, J. (Eds), Historical Perspective in Consumer Research: National and International Perspectives, School of Management, National University of Singapore, Singapore, pp. 5-7.
63. Sheth, J. and Gross, B. (1988), "Parallel development of marketing and consumer behavior: a historical perspective", in Nevett, T. and Fullerton, R. (Eds), Historical Perspectives in Marketing Essays in Honor of Stanley Hollander, D.C. Heath, Lexington, MA, pp. 9-33.
64. Sheth, J., Gardner, D. and Garrett, D. (1988), Marketing Theory Evolution and Evaluation, Wiley, New York, NY.
65. Simon, H. (1959), "Theories of decision-making in economics and behavioral science", American Economic Review, Vol. 49 No. 3, pp. 253-83.
66. Surface, J. (1960), "The carnegie and ford foundation studies and marketing education", in Hancock, R. (Ed.), Dynamic Marketing for a Changing World, American Marketing Association, Chicago, IL, pp. 219-25.
67. Tamilia, R.D. (2006), "Placing Alderson and his contributions in historical perspective", in Wooliscroft, B., Tamilia, R.D. and Shapiro, S.J. (Eds), A Twenty-First Century Guide to Aldersonian Marketing Thought, Kluwer Academic Publishers, Boston, MA, pp. 453-511.
68. Tosdal, H. (1939), "Bases for the study of consumer demand", Journal of Marketing, Vol. 4 No. 1, pp. 3-15.
69. Webster, F. and Wind, Y. (1972), Organizational Buying Behavior, Prentice-Hall, Englewood Cliffs, NJ.
70. Wiener, N. (1948), Cybernetics, Wiley, New York, NY.
71. Wilkie, W. and Moore, E. (2003), "Scholarly research in marketing: exploring the '4 Eras' of thought development", Journal of Public Policy & Marketing, Vol. 22 No. 2, pp. 116-46.
72. Woodside, A., Sheth, J. and Bennett, P. (Eds) (1977), Consumer and Industrial Buying Behavior, North-Holland, New York, NY.
73. Wooliscroft, B., Tamilia, R.D. and Shapiro, S.J. (Eds) (2006), A Twenty-First Century Guide to Aldersonian Marketing Thought, Kluwer Academic Publishers, Springer, Boston, MA.
74. Alderson, W. (1958), "Consumer reaction to product innovation", in Clark, L. (Ed.), Consumer Behavior Research on Consumer Reactions, Harper and Brothers, New York, NY, pp. 3-9.
75. Alderson and Sessions (1957), "Major issues in motivation research", Cost and Profit Outlook, Vol. 10 No. 7, pp. 1-4.
76. Cox, R. and Alderson, W. (Eds) (1950), Theory in Marketing, Richard D. Irwin, Chicago, IL.