The B2B Agenda: The current state of B2B marketing and a look ahead

Industrial Marketing Management

Volumn 42, Issue 4, 2013, Pages 470-488

  Wiersema, Fred ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

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EID: 84878472569     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.02.015     Document Type: Editorial

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