Marketing and the structuration of organizational learning

Marketing Theory

Volumn 9, Issue 3, 2009, Pages 341-368

  Peters, Linda D ^a   Gassenheimer, Jule B ^b   Johnston, Wesley J ^c  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b ROLLINS COLLEGE   (United States)

^c GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Knowledge management; Organizational learning; Service dominant logic; Structuration theory; Value creation

Indexed keywords

EID: 70349323084     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593109338146     Document Type: Article

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