The seeds of dissolution: Discrepancy and incoherence in buyer-supplier exchange

Marketing Science

Volumn 29, Issue 6, 2010, Pages 1109-1124

  Wang, Qiong ^a   Kayande, Ujwal ^b   Jap, Sandy ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

^c EMORY UNIVERSITY   (United States)

Author keywords

Belief discrepancy; Bilateral investments; Dependence; Incoherence; Interorganizational relationship management and performance; Opportunism; Organizational sensemaking; Relationship phase

Indexed keywords

EID: 78650738664     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0582     Document Type: Article

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