Relative presence of business-to-business research in the marketing literature

Journal of Business-to-Business Marketing

Volumn 16, Issue 1-2, 2009, Pages 1-22

  LaPlaca, Peter J ^a   Katrichis, Jerome M ^a  

^a UNIVERSITY OF HARTFORD   (United States)

Author keywords

Business to business marketing; Industrial marketing; Marketing literature

Indexed keywords

EID: 66249119018     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/10517120802484213     Document Type: Article

References (53)

1. Ames, B. C. (1970). Trappings vs. substance in industrial marketing. Harvard Business Review 48(July-August)-93-102.
2. Andrus, D. M. and D. W. Norvell (1990). The effect of foreign involvement on the standardization of international marketing strategies: An empirical study. International Journal of Management 7:422-431.
3. Avlonitis, G. and S. Gounaris (1997). Marketing orientation and company performance: Industrial vs. consumer goods companies. Industrial Marketing Management 26(5):385-402.
4. Bakir, A., S. J. Vitell, and G. M. Rose (2000). Publications in major marketing journals: An analysis of scholars and marketing departments. Journal of Marketing Education 22(2):99-107.
5. Bauerly, R. J. and D. T. Johnson (2005). An evaluation of journals used in doctoral marketing programs. Journal of the Academy of Marketing Science 33(3): 313-329.
6. Baumgartner, H. and R. Pieters (2003). The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time. Journal of Marketing 67(2): 123-139.
7. Browne, W. G. and B. W. Becker (1985). Perceptions of marketing journals: Awareness and quality evaluations, in AMA summer educators' proceedings, ed. Robert F, Lusch, 149-154, Chicago: American Marketing Association.
8. Browne, W. G. and B. W. Becker (1991). A longitudinal study of marketing journal familiarity and quality, in Enhancing knowledge development in marketing, ed. Mary C. Gilly et al., 702-710. Chicago: American Marketing Association.
9. Cheng, L.T.W., K. C. Chan, and R.Y. K. Chan (2003). Publications in major marketing journals: An analysis of research productivity of Asia-Pacific universities. Journal of Marketing Education 25(2):163-176.
10. Coe, R. K. and I. Weinstock (1983). Evaluating journal publications of marketing professors: A second look. Journal of 'Marketing Education 5(1):37-42.
11. Coviello, N. E. and R. J. Brodie (2001). Contemporary marketing practices of consumer and business-to-business firms: How different are they? Journal of Business and Industrial Marketing 16(5):382-400.
12. Cummings, T, D. Jackson, L. Ostrom (1984). Differences between industrial and consumer product managers. Industrial Marketing Management 13:171-178.
13. Dawes, P. L. and P. G. Patterson (1988). The performance of industrial and consumer product managers. Industrial Marketing Management 17(1):73-84.
14. Fern, E. F. and J. R. Brown (1984). The industrial/consumer dichotomy: A case of insufficient justification. Journal of Marketing 48(1):68-77.
15. Ganesh, G. K., P. R. Chandy, and G. V. Henderson (1990). Awareness and evaluation of selected marketing journals inside and outside the discipline: An empirical study. Akron Business and Economic Review 21(4):93-102.
16. Gordon, P. J. and K. A. Heischmidt (1992). Evaluation of marketing publications: Some new findings, in Enhancing knowledge development in marketing, vol. 3, ed. Robert P. Leone and V. Kumar, 318-319. Chicago: American Marketing Association.
17. Hakansson, H. and I. Snehota (1995). Developing relationships in business networks. London: Routledge.
18. Hartley, R. (1976). Use of customer analysis for better market penetration. Industrial Marketing Management 5(1):57-62.
19. Hawes, J. M. and B. D. Keillor (2002). Assessing marketing journals: A mission-based approach. Journal of the Academy of Business Education 3(Fall):70-86.
20. Heischmidt, K. A. and P. Gordon (1993). Rating marketing publications: Impact of accreditation and publication history. Journal of Education for Business 68(3): 152-158.
21. Helm, A. E., D. Hunt, and M. B. Houston (2003). Citation frequency of research published in the top three marketing journals: Ranking the impact of articles, scholars, and institutions. AMA summer educators' conference proceedings, ed. William J. Kehoe, 198-208. Chicago: American Marketing Association.
22. Hult, G.T. M., W. T. Neese, and R. E. Bashaw (1997). Faculty perceptions of marketing journals. Journal of Marketing Education 19(1):37-52.
23. Hult, G.T. M., M. Reimann, and O. Schilke (2009). Worldwide faculty perceptions of marketing journals: Rankings, trends over 20 years, comparisons, and segmentations. Global Edge Business Review 3(3): 1-23.
24. Hurley, N. C. (1941). Industrial marketing under the defense program. Journal of Marketing 5(4):450-455.
25. Jobber, D. and P. Simpson (1988). A citation analysis of selected marketing journals. International Journal of Research in Marketing 5(2):137-142.
26. Johnson, W. J. and J. E. Lewin (1997). Advances in industrial marketing theory and research from the Journal of Business and Industrial Marketing. Journal of Business Research 38(3): 199-209.
27. Kelly, J. P. and R. T. Hise (1979). Industrial and consumer product managers are different. qIndustrial Marketing Management 5(5):281-293.
28. LaPlaca, P. J. (1997). Contributions to marketing theory and practice from Industrial Marketing Management. Journal of Business Research 38(3): 179-198.
29. Lehman, D. R. (2005). Journal evolution and the development of marketing. Journal of Public Policy and Marketing 24(1):137-139.
30. Leigh, W. W. (1936). Wholesaling of automobile tires. Journal of Marketing 1(2):91-105.
31. Lester, B. (1936). Changing methods in the marketing of industrial equipment. Journal of Marketing 1(1):46-52.
32. Lewis, H. T. (1936). Standards of purchasing performance. Harvard Business Review 14(4):480-493.
33. Lichtenthal, J. D., D. T. Wilson, and M. E. Long (1997). Scientific contributions to the field from the Journal of Business-to-Business Marketing. Journal of Business Research 38(2):21 1-233.
34. Lotshaw, E. P. (1969). Industrial marketing and the JMR. Journal of Marketing Research 6(1): 109.
35. Moore, C. W. (1937). The integration of merchandising and selling in marketing industrial equipment. Harvard Business Review 15(4):497-505.
36. Parasuraman, A., L. Berry, and V. Zeithaml (1983). Firms need marketing skills. Business Horizons 26(3):28-31.
37. Plank, R. E. (1997). Theory, practice and empirical development contributions: Advances in Business Marketing and Purchasing. Journal of Business Research 38(2):235-241.
38. Reid, D. A. and R. E. Plank (2000). Business marketing comes of age: A comprehensive review of the literature. Journal of Business-to-Business Marketing 7(2/ 3):9-181.
39. Simon, L. (1965). Measuring the market impact of technical services. Journal of Marketing Research 2(1):32-39.
40. Theoharakis, V. and A. Hirst (2002). Perceptual differences of marketing journals: A worldwide perspective. Marketing letters 13(4):389-402.
41. Trynin, B. (1940). Cooperative marketing - The good and the bad. Journal of Marketing 4(3):252-257.
42. Turley, L. W. and S. W. Kelley (1997). A comparison of advertising content: Business to business versus consumer services. Journal of Advertising 26(4):39-48.
43. U.S. Census Bureau (2007, February 16). News. Publication CB07-23, p. 1.
44. U.S. Department of Commerce (2002) E-Stats Report (March 18, 2002) http:// www.census.gov/eos/www/2000/estatstext.pdf
45. U.S. Department of Commerce (2003) E-Stats Report (March 19, 2003) http:// www. census.gov/eos/www/2001/2001estatstext.pdf
46. U.S. Department of Commerce (2004) E-Stats Report (April 15, 2004) http:// www.census.gov/eos/www/2002/2002reportfmal.pdf
47. U.S. Department of Commerce (2005) E-Stats Report (May 11, 2005) http:// www.census.gov/eos/www/2003/2003reportfinal.pdf
48. U.S. Department of Commerce (2006) E-Stats Report (May 26, 2006) http:// www. census.gov/eos/www/2004/2004reportfinal.pdf
49. U.S. Department of Commerce (2007) E-Stats Report (May 25, 2007) http:// www.census.gov/eos/www/2005/2005reportfinal.pdf
50. U.S. Department of Commerce (2003/2005). E-Stats (March 19, 2003 and May 11, 2005).
51. Wilson, D. (2000). Why divide consumer and organizational buyer behavior? European Journal of Marketing 34(7): 780-791.
52. Wilson, E. J. and A. G. Woodside (2001). Executive and consumer decision processes: Increasing useful sensemaking by identifying similarities and departures. Journal of Business and Industrial Marketing 16(5):401-414.
53. World Bank (2007, July 1). World Development Indicators Database, p. 1. http:// web.worldbank.org/WBSITE/EXTERNAL/DATASTATISTICS/0,contentMDK: 20535285∼menuPK:1192694∼pagePK:64133150∼piPK:64133175∼theSitePK: 239419,00.html.