Changes in the theory of interorganizational relations in marketing: Toward a network paradigm

Journal of the Academy of Marketing Science

Volumn 25, Issue 1, 1997, Pages 56-71

  Achrol, Ravi S ^a,b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031539175     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF02894509     Document Type: Article

References (4)

1. Achrol, Ravi S. 1991. "Evolution of the Marketing Organization: New Forms for Dynamic Environments." Journal of Marketing 55 (October): 77-93.
2. _, Torger Reve, and Louis W. Stern. 1983. "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis." Journal of Marketing 47 (Fall): 55-67.
3. Ackoff, Russell L. 1989. "The Circular Organization: An Update." The Academy of Management Executive 3 (February): 11-15.
4. _. 1993. "Corporate Perestroika." In Internal Markets. Eds. William E. Halal, Ali Geranmayeh, and John Pourdehnad. New York: John Wiley, 15-26.