Wroe Alderson: Father of modern marketing

European Business Review

Volumn 19, Issue 6, 2007, Pages 440-451

  Shaw, Eric H ^a   Lazer, William ^a   Pirog, Stephen F ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b Seaton Hall University ^*  (United States)

Author keywords

Marketing; Marketing theory

Indexed keywords

EID: 34848849065     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340710830091     Document Type: Article

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