The influence of culture and size upon inter-firm marketing cooperation: A case study of the salmon farming industry

Marketing Intelligence and Planning

Volumn 25, Issue 4, 2007, Pages 377-393

  Felzensztein, Christian ^a   Gimmon, Eli ^b  

^a UNIVERSIDAD AUSTRAL DE CHILE   (Chile)

^b TEL HAI COLLEGE   (Israel)

Author keywords

Chile; Economic cooperation; Fish farming; Marketing; National cultures; Partnership; Scotland

Indexed keywords

EID: 34250307118     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710754600     Document Type: Article

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