Middle-range theory construction of the dynamics of organizational marketing-buying behavior

Journal of Business and Industrial Marketing

Volumn 18, Issue 4-5, 2003, Pages 309-335

  Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Buying; Dynamics; Marketing; Organizational behaviour

Indexed keywords

EID: 0242266392     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310480232     Document Type: Review

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