A framework of brand value in B2B markets: The contributing role of functional and emotional components

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 106-114

  Leek, Sheena ^a,b   Christodoulides, George ^a,b  

^a UNIVERSITY OF READING   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

B2B branding; Brand value; Emotional qualities; Functional qualities; Relationships

Indexed keywords

EID: 84856785038     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.009     Document Type: Article

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