Relationship marketing at Wanamaker's in the nineteenth and early twentieth centuries

Journal of Macromarketing

Volumn 28, Issue 2, 2008, Pages 169-182

  Tadajewski, Mark ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

John Wanamaker; Marketing history; Relationship marketing; Retailing

Indexed keywords

EID: 43149120681     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708314792     Document Type: Article

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