Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: A contingency approach

Journal of the Academy of Marketing Science

Volumn 41, Issue 3, 2013, Pages 283-299

  Stock, Ruth Maria ^a   Six, Bjoern ^a   Zacharias, Nicolas A ^a  

^a DARMSTADT UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Innovation oriented cultural artifacts; Market dynamism; Multilayer corporate culture concept; Product program innovativeness; Technological turbulence

Indexed keywords

EID: 84875529046     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-012-0306-5     Document Type: Article

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