Misleading heuristics and moderated multiple regression models

Journal of Marketing Research

Volumn 38, Issue 1, 2001, Pages 100-109

  Irwin, Julie R ^a   Mcclelland, Gary H ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035256104     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.1.100.18835     Document Type: Article

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