The integrated effects of market–oriented culture and marketing strategy on firm performance

Journal of Strategic Marketing

Volumn 14, Issue 3, 2006, Pages 245-261

  Lee, Sungho ^a   Yoon, Sung–Joon ^b   Kim, Sanguk ^c   Kang, Jong–Whan ^b  

^a University of Seoul   (South Korea)

^b Kyonggi University   (South Korea)

^c Hanshin University   (South Korea)

Author keywords

Firm performance; Marketing strategy; Market oriented culture

Indexed keywords

EID: 76549122492     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540600825548     Document Type: Article

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