The effect of a market–oriented organisational culture on sales–force behaviour and attitudes

Journal of Strategic Marketing

Volumn 13, Issue 4, 2005, Pages 261-273

  Farrell, Mark A ^a  

^a CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Market oriented culture; Salesperson behaviour attitudes

Indexed keywords

EID: 85014751267     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540500338295     Document Type: Article

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