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Changing generic strategies: Likelihood, direction, and performance implications
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Zajac, E. J. and S. M. Shortell (1989). 'Changing generic strategies: Likelihood, direction, and performance implications', Strategic Management Journal, 10(5), pp. 413-430.
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(1989)
Strategic Management Journal
, vol.10
, Issue.5
, pp. 413-430
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Zajac, E.J.1
Shortell, S.M.2
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