Exploring customer equity and the role of service experience in the casino service encounter

International Journal of Hospitality Management

Volumn 32, Issue 1, 2013, Pages 91-101

  Wong, IpKin Anthony ^a  

^a INSTITUTE FOR TOURISM STUDIES   (Macao)

Author keywords

Brand equity; Casino; Customer equity; Customer satisfaction; Loyalty; Relationship equity; Service experience

Indexed keywords

EID: 84872378784     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.04.007     Document Type: Article

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