Customer satisfaction and brand equity

Journal of Business Research

Volumn 64, Issue 10, 2011, Pages 1089-1096

  Torres, Anna ^a   Tribó, Josep A ^b  

^a UNIVERSITAT POMPEU FABRA   (Spain)

^b UNIVERSIDAD CARLOS III DE MADRID   (Spain)

Author keywords

Brand equity; Corporate social responsibility; Customer loyalty; Shareholders' commitment

Indexed keywords

EID: 79959991115     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.12.001     Document Type: Article

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