Development of brand equity: Evaluation of four alternative models

Service Industries Journal

Volumn 30, Issue 6, 2010, Pages 911-928

  Ha, Hong Youl ^a   Janda, Swinder ^b   Muthaly, Siva ^c  

^a Kangwon National University   (South Korea)

^b KANSAS STATE UNIVERSITY   (United States)

^c SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Banking; Brand equity; Customer satisfaction; Discount stores; Perceived quality

Indexed keywords

BANKING; COMPARATIVE STUDY; DATA SET; MARKETING; NUMERICAL MODEL; SERVICE SECTOR;

EID: 77952003229     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802320253     Document Type: Article

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