Does customer satisfaction lead to improved brand equity An empirical examination of two categories of retail brands

Journal of Product & Brand Management

Volumn 15, Issue 1, 2006, Pages 4-14

  Pappu, Ravi ^a   Quester, Pascale ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Brands; Consumer behaviour; Customer loyalty; Customer satisfaction; Department stores

Indexed keywords

EID: 33745845510     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610650837     Document Type: Article

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