Customer experience management: A critical review of an emerging idea

Journal of Services Marketing

Volumn 24, Issue 3, 2010, Pages 196-208

  Palmer, Adrian ^a  

^a SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Brands; Consumer behaviour; Customer relations; Customer satisfaction; Service quality assurance

Indexed keywords

EID: 77952678235     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011040604     Document Type: Article

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