Editorial: Creating the service experience

Journal of Marketing Management

Volumn 24, Issue 1-2, 2008, Pages 1-3

  Baron, Steve ^a   Harris, Kim ^b  

^a UNIVERSITY OF LIVERPOOL   (United Kingdom)

^b UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Co creation; Co production; Consumer experience; Service; Servicedominant logic

Indexed keywords

EID: 77956077803     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X273885     Document Type: Editorial

References (1)

1. Gillian Hogg, Deputy Editor of the Journal of Marketing Management, undertook the editorial role for this paper