Conceptualizing and measuring experience quality: The customer's perspective

Service Industries Journal

Volumn 30, Issue 14, 2010, Pages 2401-2419

  Chang, Ting Yueh ^a   Horng, Shun Ching ^b  

^a SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Customer experience; Customer services; Experience quality; Experiential marketing; Service experience

Indexed keywords

ACADEMIC RESEARCH; CONCEPTUAL FRAMEWORK; MARKETING; SERVICE SECTOR;

EID: 78049524646     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802629919     Document Type: Article

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