Exploring relationships between mongolian destination brand equity, satisfaction and destination loyalty

Tourism Economics

Volumn 16, Issue 4, 2010, Pages 981-994

  Chen, Ching Fu ^a   Myagmarsuren, Odonchimeg ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Destination brand equity; Destination loyalty; Mongolia; Tourist satisfaction

Indexed keywords

EQUITY; TOURISM DEVELOPMENT; TOURISM MARKET; TOURIST DESTINATION;

MONGOLIA;

EID: 78649863965     PISSN: 13548166     EISSN: None     Source Type: Journal    
DOI: 10.5367/te.2010.0004     Document Type: Article

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