Strategic orientation and product innovation: Exploring a decompositional approach

Journal of Product Innovation Management

Volumn 29, Issue 6, 2012, Pages 967-985

  Spanjol, Jelena ^a   Mühlmeier, Silke ^b   Tomczak, Torsten ^b  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

BREAKTHROUGH INNOVATIONS; CONCEPTUAL MODEL; EMPIRICAL ANALYSIS; GERMANY; MANUFACTURED GOODS; MANUFACTURING FIRMS; PARTIAL LEAST SQUARE (PLS); PRODUCT INNOVATION; PRODUCT TYPES; SPECIFIC COMPONENT; STRATEGIC ORIENTATION; SUPPRESSING EFFECTS; SWITZERLAND; TECHNOLOGY ORIENTATION;

INDUSTRY; MANUFACTURE; RESEARCH;

INNOVATION;

EID: 84867520135     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00975.x     Document Type: Conference Paper

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