Organizational culture, market orientation, innovativeness, and firm performance: An international research odyssey

International Journal of Research in Marketing

Volumn 21, Issue 1, 2004, Pages 3-22

  Deshpandé, Rohit ^a   Farley, John U ^b,c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

^c DARTMOUTH COLLEGE   (United States)

Author keywords

Business to business markets; Firm performance; Innovativeness; International management; Market orientation; Organizational culture and climate

Indexed keywords

EID: 1242344793     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.04.002     Document Type: Article

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