Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

International Journal of Research in Marketing

Volumn 28, Issue 2, 2011, Pages 145-154

  Rodríguez Pinto, Javier ^a   Carbonell, Pilar ^b   Rodríguez Escudero, Ana I ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

^b YORK UNIVERSITY   (Canada)

Author keywords

Innovation speed; Market orientation; New product performance; Order of market entry; Product quality

Indexed keywords

EID: 79958011865     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.02.001     Document Type: Article

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