The effect of market orientation and its components on innovation consequences: A meta-analysis

Journal of the Academy of Marketing Science

Volumn 36, Issue 2, 2008, Pages 166-173

  Grinstein, Amir ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Cross national; Innovation; Market orientation; Meta analysis; New products

Indexed keywords

EID: 67249099564     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0053-1     Document Type: Article

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