Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value

Industrial Marketing Management

Volumn 40, Issue 3, 2011, Pages 336-345

  Nasution, Hanny N ^a   Mavondo, Felix T ^a   Matanda, Margaret Jekanyika ^a   Ndubisi, Nelson Oly ^b  

^a MONASH UNIVERSITY   (Australia)

^b Jalan Broga University of Nottingham Malaysia Campus   (Malaysia)

Author keywords

Business orientation; Customer value; Entrepreneurship; Innovation

Indexed keywords

EID: 79952490754     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.08.002     Document Type: Article

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