Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers

Industrial Marketing Management

Volumn 35, Issue 3, 2006, Pages 348-358

  Jeong, Insik ^a   Pae, Jae H ^b   Zhou, Dongsheng ^c  

^a Korea University   (South Korea)

^b Ewha Womans University   (South Korea)

^c CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

Author keywords

China; New product development; Strategic orientation

Indexed keywords

EID: 33644816208     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.06.010     Document Type: Article

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