Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving

Industrial Marketing Management

Volumn 41, Issue 6, 2012, Pages 1019-1034

  Chen, Yen Chun ^a   Li, Po Chien ^b   Evans, Kenneth R ^c  

^a Division of Marketing and Consumer Behavior Research   (Taiwan)

^b YUAN ZE UNIVERSITY   (Taiwan)

^c UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Entrepreneurial orientation; Interaction orientation; Market driven; Market driving

Indexed keywords

EID: 84866392248     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.01.017     Document Type: Article

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