Co-creating unique value with customers

Strategy & Leadership

Volumn 32, Issue 3, 2004, Pages 4-9

  Prahalad, C K ^a   Ramaswamy, Venkat ^a  

^a NONE

Author keywords

Competitive advantage; Organizations; Value added

Indexed keywords

EID: 84993077269     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570410699249     Document Type: Article

References (0)